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ICRS 2027May 4–6, 2027Las Vegas, NV

International Car Rental Show
Technology & AI

AI and technology for car rental

Beyond the hype: what rental operators are actually running today. The 2026 program devoted a three-part super session to it — pricing, customer-facing experience, and agentic systems that work inside the business.

Sessions
4
Speakers
27
Companies in the hall
3
Next edition
May 4–6, 2027
What you take away

Why operators sit in Tech & AI sessions

  • 01AI tools already deployed in rental operations, with the results attached.
  • 02How demand signals and external data feed revenue management.
  • 03What the no-wait generation expects from a rental counter that no longer exists.
From the program

4 sessions on this subject

Delivered at ICRS 2026, with the abstracts as written. The 2027 program is published in full on the agenda page.

9:00 AM
9:05 AM
Session

Welcome to ICRS 2026!

Tech & AISalon B

ICRS Chairman Martin Romjue starts off Day 2 of the event.

Track: Technology & AI

3:00 PM
4:45 PM
Panel
Zero Friction: Rethinking Car Rental For The No-Wait Generation Read more

Zero Friction: Rethinking Car Rental For The No-Wait Generation

AI is gradually transforming the back end of rental car operations, as customers increasingly expect service at the speed of technology. In this session, a developer of an AI-center rental car company outlines the concepts, processes, and innovations that lead to a faster, more efficient operation. You’ll learn about the expectations and demands of the younger digital native generations now exploring the world and putting a premium on easy travel.

How will AI affect the customer-facing sides of rental operations and rental cars? This session will connect the technology with the expectations of car renters. The all-encompassing concept of mobility will redefine the end-user experience for renting one car and/or using related ground transportation options.

How can rental car operations benefit from a multilingual AI agent who not only talks to customers, but works inside the rental business taking real responsibilities across sales, finance, and operations, all with a friendly, human-like language? Jul-IA also never complains, gets sick, or goes on vacation. As tech advances and customer mobility expectations grow to a 24/7 standards, you will learn how agentic AI has evolved to redefine rental fleet operations.

Track: Technology & AI

9:45 AM
10:30 AM
Session
We hear a lot about the potential of AI and how it will improve and transform businesses, processes, and industries. Looking beyond the hype and predictions, what can car rental operators do now to make the most of AI? What are some tools already in the box,… Read more

We hear a lot about the potential of AI and how it will improve and transform businesses, processes, and industries. Looking beyond the hype and predictions, what can car rental operators do now to make the most of AI? What are some tools already in the box, ready to enable rental car companies to save time and money? Hear about success stories and how-to tips for phasing into AI.

Track: Technology & AI

3:00 PM
3:45 PM
Keynote
The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates… Read more

The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates - despite rising costs across every other segment of travel. Covering the entire value chain, from OEMs to remarketing and disposal, this session asks a hard question: why has car rental failed to keep pace with inflation, and what must change for the industry to regain sustainable value? This is a direct challenge to operators, suppliers, and partners to evolve - or risk repeating the same mistakes yet again.

Track: Technology & AI

Who covers it

Speakers working on this

In the hall

3 companies solving this

Exhibitors from the categories that match this track — the people you would walk the hall to meet.

Other tracks

The rest of the program