Welcome to ICRS 2026!
ICRS Chairman Martin Romjue starts off Day 2 of the event.
Track: Technology & AI
ICRS 2027May 4–6, 2027Paris Las Vegas Hotel & Casino, Las Vegas, NV
Beyond the hype: what rental operators are actually running today. The 2026 program devoted a three-part super session to it — pricing, customer-facing experience, and agentic systems that work inside the business.
Delivered at ICRS 2026, with the abstracts as written. The 2027 program is published in full on the agenda page.
ICRS Chairman Martin Romjue starts off Day 2 of the event.
Track: Technology & AI
Zero Friction: Rethinking Car Rental For The No-Wait Generation
AI is gradually transforming the back end of rental car operations, as customers increasingly expect service at the speed of technology. In this session, a developer of an AI-center rental car company outlines the concepts, processes, and innovations that lead to a faster, more efficient operation. You’ll learn about the expectations and demands of the younger digital native generations now exploring the world and putting a premium on easy travel.
How will AI affect the customer-facing sides of rental operations and rental cars? This session will connect the technology with the expectations of car renters. The all-encompassing concept of mobility will redefine the end-user experience for renting one car and/or using related ground transportation options.
How can rental car operations benefit from a multilingual AI agent who not only talks to customers, but works inside the rental business taking real responsibilities across sales, finance, and operations, all with a friendly, human-like language? Jul-IA also never complains, gets sick, or goes on vacation. As tech advances and customer mobility expectations grow to a 24/7 standards, you will learn how agentic AI has evolved to redefine rental fleet operations.
Philipp Gauss, BoschPresenter, Robert Bosch LLC
Julian Gritsch, JGCorpPresenter, JGCorp
Martin Romjue, ARN/ICRSModeratorTrack: Technology & AI
We hear a lot about the potential of AI and how it will improve and transform businesses, processes, and industries. Looking beyond the hype and predictions, what can car rental operators do now to make the most of AI? What are some tools already in the box, ready to enable rental car companies to save time and money? Hear about success stories and how-to tips for phasing into AI.
Roger Zakharia, FCAModerator, Fleet Consultant Association (FCAUS)Track: Technology & AI
The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates - despite rising costs across every other segment of travel. Covering the entire value chain, from OEMs to remarketing and disposal, this session asks a hard question: why has car rental failed to keep pace with inflation, and what must change for the industry to regain sustainable value? This is a direct challenge to operators, suppliers, and partners to evolve - or risk repeating the same mistakes yet again.
Richard Lowden, Green Motion International and U-Save Car & Truck RentalSpeaker, Green Motion & U-Save InternationalTrack: Technology & AI

Professor & Psychologist
The Open University

Founder and Chief Technology Officer
Rent Centric, Inc.

CEO & Co-Founder
Booking Group

Colm, a seasoned leader in the vehicle rental industry, brings a wealth of expertise driving innovation and growth in mobility, automotive rental, and car sharing sectors. As the CEO & Founder of RentalMatics, a global telematics technology provider, he is at the forefront of cutting-edge solutions.

CEO
Collateral Consultants

A 20+ year SaaS technology and product veteran, Chad Caswell is Chief Executive Officer for fleet management and GPS tracking rental software, Zubie.

Chief Executive Officer
Blue Ocean Global Technology

President
TSD Mobility Solutions
Exhibitors from the categories that match this track — the people you would walk the hall to meet.
Cost and revenue per unit, remarketing, residual value, embedded vehicle intelligence.
Legal & RiskConsumer lawsuits, junk fees, ADA, data privacy, damage waivers and claims.
GrowthDeep discounters, OTA economics, subscription and flexible models, sales tactics.
GlobalInternational track, ABLA + FENALOC, franchising and cross-border growth.
PeopleHiring, training, leadership under volatility, and the ACRA policy agenda.