Global & International

The international car rental market at ICRS

Operators from more than 48 countries meet in one hall. The international track covers cross-border growth, franchising, and the associations that shape regional markets — including the ABLA and FENALOC merger that reorganised representation across South America.

Sessions: 3
Speakers: 5
Companies in the hall: 0
Next edition: May 4–6, 2027

See these sessions in the program Registration Opening Soon

What you take away

Why operators sit in Global sessions

01How global franchises price, distribute and defend margin across markets.
02What the ABLA + FENALOC merger changes for operators in South America.
03Where the international rental markets are converging — and where they are not.

From the program

3 sessions on this subject

Delivered at ICRS 2026, with the abstracts as written. The 2027 program is published in full on the agenda page.

Full 2026 program

3:00 PM

3:45 PM

Session

Global Car Rental Trends and Opportunities

GlobalSalon B

As international car rental franchises grow worldwide and cross-national boundaries, the many travel and car rental markets become closer-knit through technology. Real-time pricing, revenue management, and reservation flexibility will increasingly spur competition and opportunity for car rental operators and car renters alike. This session will look at the latest operational rental fleet trends as well as growth opportunities for a global approach.

Executive from RateGain / Rev AIPresenter

Track: Global & International

3:00 PM

3:45 PM

Panel

International Track: ABLA + FENALOC = MORE

GlobalSalon ASponsored by Green Motion

The two leading Brazilian and South American car rental professional groups announced a merger in late 2025 that brings new potential and opportunities to car rental operators. This panel will look at new breakthroughs and plans in the areas of employee development and training, rental company ownership and management, and technological advances. The united groups will integrate with associations or unions from other countries to share knowledge and market practices and work toward building a more extensive and integrated professional network.