Julian Gritsch is an entrepreneur with over 25 years of experience in the vehicle rental industry, known for his innovative mindset and ability to transform businesses through technology and strategy. As the founder of JGCorp, Julian has been at the forefront of modernizing how rental companies operate, with a special focus on Artificial Intelligence (AI) applications for fleet management, customer service, and process optimization.

In 2024, Julian launched Brazil’s first AI Course for Vehicle Rental Companies, a groundbreaking initiative that trained over 800 professionals and connected more than 180 rental businesses across major cities. His work has empowered rental companies to leverage AI-driven insights for predictive maintenance, cost reduction, and improved customer experiences.

Building on this success, Julian has been invited to present at the International Car Rental Show (ICRS) 2025 in Las Vegas, where he will deliver the keynote “AI: A Real-World Primer for Rental Car Operations.” His presentation will showcase real-world applications of AI that are already transforming the Brazilian market, providing practical strategies for global operators to adopt these innovations.

Julian’s previous ventures include founding EuroIT, the largest vehicle rental management software in Brazil, which became a national benchmark. He also launched the Guia Definitivo das Locadoras (Definitive Guide to Rental Companies), an essential resource for optimizing rental operations, and RentalCast, a podcast that explores key trends and challenges in the mobility sector.

In addition to delivering In Company training sessions and consulting for leading businesses, Julian serves as a strategic advisor, helping companies navigate new technologies and achieve sustainable growth. His focus on AI-driven innovation positions him as a key thought leader in the evolving global rental landscape.

With a career marked by technological advancements and a forward-thinking approach, Julian continues to shape the future of mobility, ensuring rental companies remain competitive and prepared for the next era of digital transformation.