Alen Baibekov is a seasoned entrepreneur and industry leader with over 20 years of experience in the car rental and mobility sector. His journey in the industry began in 2004 when he founded SILVER, an independent car rental company in the Baltics. Recognizing the potential for expansion, he became a Dollar Thrifty Car Rental Master Franchisee for the Baltics, successfully operating the brand for seven years. During this time, he gained extensive expertise in fleet management, customer experience, and operational optimization, laying the foundation for his future success in the industry.

Building on this experience, Alen co-founded Booking Group, the company behind EconomyBookings.com, one of the world's leading online car rental platforms. Under his leadership, the company has grown into a global powerhouse, facilitating millions of rentals annually and establishing strategic partnerships with top-tier rental suppliers across North America, Europe, Asia, and beyond.

With deep expertise in pricing strategies, supplier relationships, and travel fintech solutions, Alen has been instrumental in developing innovative approaches such as embedded insurance solutions, advanced data-driven pricing strategies, and digital transformation in car rental services. His work has significantly contributed to fleet optimization, supplier profitability, and enhanced customer experiences.

Beyond Booking Group, Alen has been actively involved in fintech and payment processing initiatives, focusing on digital wallets, travel-focused financial services, and integrated mobility solutions to further improve industry profitability and customer convenience.

A recognized thought leader in the mobility and travel sectors, Alen’s strategic vision and innovative mindset continue to shape the future of car rental, mobility services, and travel technology worldwide.