Fleet & Operations

Fleet economics and operations at ICRS

Every dollar of fleet cost shows up twice: in daily operations and again at remarketing. The fleet track follows the vehicle across its whole life in the business — acquisition, utilization, misuse during the rental, and what is left at disposal.

Sessions: 2
Speakers: 23
Companies in the hall: 3
Next edition: May 4–6, 2027

See these sessions in the program Registration Opening Soon

What you take away

Why operators sit in Fleet sessions

01A method for calculating true cost and revenue per unit you can apply to your own fleet.
02How operators detect misuse during the rental period instead of discovering it at resale.
03What moves residual value in a market that is not moving your way.

From the program

2 sessions on this subject

Delivered at ICRS 2026, with the abstracts as written. The 2027 program is published in full on the agenda page.

Full 2026 program

11:00 AM

12:00 PM

Session

Rental Car Industry Economic Overview

Fleet & OpsSalon B

ICRS brings you the annual economic, market, and industry outlook for car rental industry, with stats and insights to factor into your daily business and operational decisions. This live, info-packed presentation anchors the conference agenda with its deep… Read more

Martin Romjue, ARN/ICRSModerator
John Healy, Northcoast ResearchSpeaker, Northcoast Research

Track: Fleet & Operations

10:45 AM

11:30 AM

Session

Protecting Fleet Value in Real Time: How Rental Operators Are Using Embedded Vehicle Intelligence to Drive Revenue, Reduce Losses, and Maximize Remarketing Returns

Fleet & OpsSalon B

Rental operators face increasing pressure from rising fleet costs, tighter margins, evolving regulations, and customer behavior that directly impacts vehicle condition and resale value. From smoking and vaping to undocumented impacts, cross border/state use, and misuse that violates rental agreements, these issues quietly erode asset value and profitability long after a vehicle leaves the fleet. This panel brings together rental operators and technology experts to share real world experiences using embedded vehicle intelligence to detect misuse during the rental period, enforce rental terms, recover losses, and protect residual value at remarketing.

TBDSpeakers

Track: Fleet & Operations

Who covers it

Speakers working on this

All speakers

Carlos A. Bazán

Head of Operations for Americas

Green Motion International and U-Save International

David Blaskey

David Blaskey has over thirty years of experience in Corporate Development and Integration and is the founder of The Blaskey Group, providing valuation and consulting services to mobility clients.

Det. Manuel Botelho

Panelist

Las Vegas Metro P.D.

Chris Brown

As associate publisher of Automotive Fleet (digital), Auto Rental News, Fleet Forward, and Business Fleet, Chris Brown covers all aspects of fleets, transportation, and mobility. Chris produces and emcees the annual International Car Rental Show, the largest event serving the auto rental industry worldwide. Chris also created and produces the Fleet Forward Conference and related regional Tour stops, the Fleet Safety Conference, and DeliveryCon, serving the last-mile delivery market. Chris has won publishing awards for editorial excellence including a Jesse H. Neal Award, three Folio: Eddie Awards, and three Maggie Awards. As an internationally recognized expert on fleets, auto rental and mobility, Chris has spoken at industry events in the U.S., Brazil, Ireland, and China. He has been sourced and quoted in national media such as Washington Post, Wall Street Journal, New York Times, Good Morning America, and National Public Radio.

Chris Craft

President & COO Specialty Finance Group

1st Source Bank

Jon Dill

Operations Director

Mark Eckhaus

Mark has 35+ years experience in every aspect of the business world. His experience gained as a partner and/or founder of multiple new car stores, banks, rental operations, restaurants and since 1997 as the creative force and CEO of Eckhaus Fleet. Eckhaus Fleet supplies new vehicles and consulting services to Rental, Government and Commercial accounts nationwide. Mark embodies all the best of the entrepreneurial spirit.

Rick Eddy

With over 25 years in the car rental industry, Rick has led operations for corporate locations, independent brands and franchised businesses. His industry experience includes business operations, training, sales & marketing, fleet management and subrogation for both airport and local market locations. Rick is currently the Vice President of Operations for the largest Hertz/Dollar/Thrifty franchise in North America. He is the former President of the Budget Rent A Car Licensee Association and a graduate of The University of California at Santa Barbara with BA in History.

In the hall

3 companies solving this

Exhibitors from the categories that match this track — the people you would walk the hall to meet.

The rest of the program

Tech & AI