Hiring, training and leadership in car rental

In today’s rapidly changing world shaped by domestic pressures and global events leaders in every industry are navigating unprecedented uncertainty. Commander Kirk Lippold, USN (Ret.), former commanding officer of the USS Cole, shares powerful lessons on leading teams and making critical decisions when the stakes are high and the path forward is unclear. A compelling storyteller with real-world experience in crisis leadership, Commander Lippold draws on his “Pillars of Leadership” to deliver practical strategies for building trust, strengthening accountability, and responding effectively to challenges. Attendees will gain actionable insights they can apply within their own organizations, helping car rental leaders identify strengths, address gaps, and prepare their teams to succeed, no matter what the future brings.

ACRA has moved on many fronts during the past year on major issues affecting the car rental industry. In this annual session, hear from industry leaders about how ACRA is engaging more directly with policymakers, regulators, and federal agencies, ensuring that the voices of rental car operators, large and small, are heard at the highest levels of government. While ACRA’s policy engagement has reached new heights, the organization has also worked internally to enhance value for its members.