Richard Lowden is recognized as one of the world's most experienced leaders in the field of vehicle rental franchising, having spent the last 34 years developing 100% franchised brands both on a European and worldwide basis.

Launched in 2007, the Green Motion brand is now present in over 70 countries across over 700 operational locations. Creating Green Motion's eco-focused brand along with the introduction and adoption of the latest technologies Richard was able to cause major disruption, developing clear space within what is considered to be a very congested and competitive sector.
 
More recently Green Motion acquired the American car & truck rental brand, U-Save. Established in 1979 U-Save has a rich car rental history and strong footprint in the United States.
Since the acquisition of U-Save Richard and his team have taken the brand's initial presence in seven countries into now 25 and growing.

The acquisition of U-Save has firmly placed the Green Motion Group in the top 6 car rental brands in the world, and confirms its position as the world's largest dedicated franchise car rental company.
 
Richard remains focused on the development of his group of brands and ensuring that all of his franchisees and partners remain at the forefront of mobility.