As Chief Americas Officer, Brenda Azúa has led the development of Green Motion International in the Americas for the last 8 years, and with the acquisition of U-Save in September 2022, now also oversees all franchise activities for U-Save, including prospecting and sales of new markets, implementation process, operational support for existing franchisees, quality assurance, as well as managing the relationship with strategic supply partners.

With more than 20 years of experience on service marketing positions including Car Rental, Outsourcing and Software industries, Brenda has an extensive knowledge of business solutions for customer centricity and profitability, which has led her to develop many of the franchise manuals and best practices in use, covering topics as Revenue Management, Customer Experience and Organizational Culture.