SESSIONS
April 14-16, 2025
Tuesday
Schedule Sponsor
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Location: Paris Registration Desk
Sponsored By:
PurCo -
Location: Vendome A
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Learn how to make the most of International Car Rental Show with an insider’s look into the event’s highlights, and meet fellow attendees to form new connections that will last during the expo and beyond!
Location: Versailles Ballroom
Speakers:
Joni Owens, Bobit Fleet Group
Martin Romjue, Bobit Fleet Group and Auto Rental NewsSponsor:
HQ Rental Software -
Location: Champagne Ballroom
Emcees:
Chris Brown, Bobit Fleet Group and Auto Rental News
Martin Romjue, Bobit Fleet Group and Auto Rental News -
Your traveling customers increasingly plan trips and vacations online and expect easy digital interactions when renting a car. Younger "digital-native” generations are rapidly growing into the business and leisure travel markets. Join the inspiring entrepreneurial speaker Sameer Somal for a vibrant and informative tour de force through the pulsating digital business world, and how its tools and strategies can ensure success for rental car operations. It’s also a world where one bad online rental car review can snowball into a viral media headline about your business. You will learn about the importance of your digital reputation and how to manage it for business advantage; how to coach everyone in your company to contribute to your online image; understand and apply SEO; create digital assets; and manage social media and online reviews. Come away with tips, steps, and actions you can take -- now!
Location: Champagne Ballroom
Emcee:
Chris Brown, Bobit Fleet Group and Auto Rental NewsSpeaker:
Sameer Somal,Blue Ocean Global Technology and Girl Power TalkSponsored by:
ODORZX -
ACRA President Sharky Laguana presents this year's Impact Award, provides an update on ACRA progress over the past year, and discusses the year ahead.
Location: Champagne Ballroom
Speakers:
Sharky Laguana, Bandago Van & ACRA President -
Location: Exhibit Hall - Paris Ballroom
Lunch Served 12:00 pm - 1:00 pm
Lunch Courtesy of:
Hawkeye Claims LLC -
What are the top car rental revenue sources that every owner must focus on to maximize Topline revenues. These are: 1. Booking rates strategies and tools to use 2. Fleet planning and life cycle — available systems to use 3. Upsell new techniques 4. Customers loyalty and brand reputation. Systems to use now to improve scores 5. Local marketing — new systems and techniques.
Location: Champagne Ballroom
Moderator:
Roger Zakharia, Fleet Consulting Association (FCA)Panelists:
Brett Lippel, SYCN Auto Logistics
Elie Michaels, Advantage Rent A Car
Jairo Tzunun, Max Power Technology
Michael Meyers, Rate Highway
Shawn Hack, Payless Rent A Car -
Managing risk is critical to car rental operations. This session will provide an update on legal developments important to the car rental industry. The presentation will include a review and discussion of key cases, legislation and legal issues from the last year including privacy and telematics, rental agreement terms, and negligent entrustment. What are the changes and considerations to watch for with a new Presidential Administration and Congress?
Location: Versailles 1
Speakers:
Leslie Pujo, Plave Koch PLC
Wes Hurst, Polsinelli -
Brazil's electric and hybrid vehicle rental market is rapidly expanding, offering significant opportunities for Latin American entrepreneurs. A diverse range of models from manufacturers like BYD, BMW, Volkswagen, and Audi is available, driven by increased environmental awareness and corporate ESG commitments. Despite challenges such as charging infrastructure and vehicle range, innovations like flex hybrids utilizing ethanol present practical solutions, positioning Brazil as a leader in sustainable transportation.
El mercado brasileño de alquiler de vehículos eléctricos e híbridos se está expandiendo rápidamente y ofrece importantes oportunidades para los empresarios latinoamericanos. Está disponible una amplia gama de modelos de fabricantes como BYD, BMW, Volkswagen y Audi, impulsada por una mayor conciencia ambiental y compromisos corporativos de ESG. A pesar de desafíos como la infraestructura de carga y la autonomía de los vehículos, innovaciones como los híbridos flexibles que utilizan etanol presentan soluciones prácticas, posicionando a Brasil como líder en transporte sostenible.
Location: Versailles 3
Speaker:
Jorge Pontual, MSc., FENALOC -
Sponsored By:
Carwiz Rent A Car -
See the results of a detailed global study and survey of rental car operations across the continents by data and analysis firm Rate Gain. What are the emerging trends and operational practices that rental car company operators can learn from? See up-to-date performance and process benchmarks by your rental car peers.
Location: Champagne Ballroom
Emcee:
Martin Romjue, Bobit Fleet Group and Auto Rental NewsSpeakers:
Apoorva Chawla, Rate Gain
Prithvi Kathuria, Rate Gain -
As the car rental industry faces increasing competition and changing consumer preferences, many companies struggle to optimize their fleet usage and revenue streams. This session will explore hybrid subscription-rental and flexible lease models, demonstrating how rental car companies can leverage the same fleet vehicles for short-term rentals and subscription services, and for longer-term arrangements such as micro-lease, monthly, or multi-monthly. These options can lead to reduced customer acquisition costs, increased fleet turnover, more consumer and commercial accounts, and growth in sales and profits.
Location: Versailles 1
Moderator:
Elena Ciccotelli, EVs for Everyone PodcastPanelists:
Chaim Scheiner, Voyager Mobility & FleetIT
John Possumoto, DriveItAway Holdings
Michael Higgens, Loopit.co
Nick DiPrima, The Merlin Group
Solomon Cramer, Avis Budget and Payless Licensee Association -
A downward pricing spiral can erode profitability and devalue your brand image. Join our experienced panel of industry veterans as they share actionable strategies to address and prevent this critical challenge. Learn how to protect your margins while maintaining brand value.
"Rompiendo el ciclo: estrategias prácticas para identificar, abordar y prevenir la temida carrera de precios hacia el fondo”
Una espiral de precios a la baja puede erosionar sus márgenes de ganancias y devaluar la imagen de su marca. Únase a nuestro panel de veteranos de la industria mientras comparten estrategias viables para abordar y prevenir este desafío crítico. Aprenda cómo proteger su rentabilidad, manteniendo el valor de su marca.
Location: Versailles 1
Moderator:
Guillermo Riascos, Rent-A-Wreck Affiliate in MIA & FLLPanelists:
Andres Lezcano, NextCar and Priceless Car Rental
Israel Alvarez, Frontline Performance Group -
This session will explore how artificial intelligence (AI) is transforming the car rental industry, with real-world applications in fleet management, predictive maintenance, and customer service. Drawing on insights from over 3,000 participants, and 300 rental companies in Brazil’s leading AI course for car rental businesses, this session will showcase practical strategies to implement AI solutions immediately. This session will also cover how to see through the marketing term AI and breakdown the hype, innovations, and marketing terms behind it. Attendees will understand how AI is implemented and discern what features of AI relate to their operations and business journeys.
Location: Champagne Ballroom
Moderator:
Martin Romjue, Bobit Fleet Group and Auto Rental NewsPanelists:
Alex Aryafar, Rent Centric, Inc.
Julian Gritsch, JGCORP
Julio Valcarcel, Sofiac Travel -
In the fast-paced world of car rental operations, risk management plays a crucial role in ensuring the success and sustainability of businesses. With ever-evolving challenges such as increasing competition, changing consumer behavior and technological advancements, it has become essential for operators to reassess their risk management strategies.
Join us at the 2025 ICRS (International Car Rental Show) in Las Vegas for an insightful workshop that will explore how car rental operators can effectively manage risks. Through interactive discussions and real-life case studies, industry experts will share practical tips and techniques to identify, assess and mitigate risks in various aspects of car rental operations. Risk management practices shared within this session can be immediately implemented into your operation.
Location: Versailles 1
Moderator:
Ken Stellon, Frontline Performance GroupPanelist:
Bob Krebs, Alternative Claims Management
Jeff Neuenschwander, Avis Budget Payless Licensee Association
Michael Dunlap, HailNo -
Chinese automakers are rapidly expanding in Latin America, with brands like BYD, GWM, SAIC, and Chery Group gaining market share and establishing local factories. This seminar explores their impact on car rental, from fleet sales strategies and ownership costs to customer acceptance. Attendees will gain insights into these brand’s market strategies and what their growing presence means for rental operators in the region.
Los fabricantes de automóviles chinos se están expandiendo rápidamente en América Latina, con marcas como BYD, GWM, SAIC y Chery Group ganando participación de mercado y estableciendo fábricas locales. Este seminario explora su impacto en el alquiler de automóviles, desde las estrategias de venta de flotas y los costos de propiedad hasta la aceptación del cliente. Los asistentes obtendrán información sobre las estrategias de mercado de estas marcas y lo que significa su creciente presencia para los operadores de alquiler en la región.
Location: Versailles 3
Moderator:
Amelia Guevara, Mex Rent A CarPanelists:
Leonardo Aguilar, GWM Mexico
Paulo Miguel Jr., ABLA -
Enjoy a drink and light bites, mingle with the movers and shakers in car rental. The opening Evening Reception give ICRS attendees a deep dive into the latest in car rental services and technologies.
Location: Exhibit Hall - Paris Ballroom
Sponsor:
1st Source Bank