Marco Andueza is a distinguished executive and innovator in the automotive and car rental industry, currently serving as the CEO of Hertz, Dollar, Thrifty, and Firefly in Mexico. Under his leadership, these brands have solidified their position as the market leaders in the region, achieving unparalleled growth and customer satisfaction. With a career marked by strategic vision, operational excellence, and a relentless drive for innovation, Marco has become a respected figure in the global mobility sector.

A seasoned expert in the automotive industry, Marco has consistently demonstrated his ability to navigate complex markets, adapt to evolving consumer demands, and implement cutting-edge technologies to enhance service delivery. His deep understanding of the car rental ecosystem, combined with his forward-thinking approach, has enabled him to steer his companies toward sustained success, even in highly competitive environments.

Marco Andueza’s career is a testament to his unwavering commitment to excellence, innovation, and leadership. His visionary approach continues to shape the future of the automotive and car rental industry, making him a true trailblazer and an invaluable asset to any forum or panel. We are honored to have him join us, and we look forward to the wealth of knowledge and experience he will bring to the discussion.