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International Car Rental Show
Jorge Pontual MSc.
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Jorge Pontual MSc.

Commercial and Marketing

FENALOC

Growth

With extensive experience in Business Management, Jorge specialized in negotiating both simple and complex deals, serving as an executive for over 35 years in Brazil, the USA, and 8 Latin American countries. Thanks to his exceptional negotiation skills, he achieved a successful career, progressing from a salesperson to a CEO. Alongside his executive roles, he has over 10 years of experience as an MBA professor, delivering lectures and training.

Jorge spoke at ICRS 2026. See the 2027 program, or propose your own session.

Since 2022, Jorge has redirected his career, focusing on consulting, speaking engagements, and training in the field of negotiation. He has worked with various companies, including Coca-Cola, Pernod Ricard, Itaú, Bradesco, Kimberly Clark, Bosch, Santander, BRF (Sadia and Perdigão), Telefonica Viv,o and FENALOC, among others.

An Administrator and Lawyer, Jorge holds a master’s in business management from Fundação Getúlio Vargas (FGV). He is also a postgraduate in Marketing and Business Teaching.