Vitaly is the Head of Growth at Booking Group, the company behind EconomyBookings, one of the leading online car rental marketplaces globally. With a strong background in strategy and business expansion, Vitaly plays a key role in driving EconomyBookings' growth by expanding its offerings, establishing new partnerships, and opening up new channels for car rental companies to scale their business. Before joining Booking Group in February 2024, Vitaly spent four years at EY-Parthenon, where they worked across multiple industries, including eCommerce, travel, and retail. Based in Latvia, EconomyBookings operates in over 5,600 active locations, attracting millions of visitors per month. The platform has been active in the U.S. market since 2014, bringing a steady stream of international travelers to American car rental providers while maintaining a strong presence in domestic U.S. and Canadian markets. Today, more than 600 rental companies partner with EconomyBookings, benefiting from its global reach and digital expertise.