Bill is a third-generation rental car operator of Midwestern Wheels, Inc. (MWI). MWI is a family-owned rental car business that started in 1958 with the Avis brand. Bill started his full-time role at his father’s company in 1985 following his graduation from Marquette University in Milwaukee, WI where he earned a Bachelor of Science in Business Administration (BSBA), majoring in Finance. After taking on several roles in operations and following his father’s retirement in 1992, Bill became President and CEO of MWI. Since then, the company has grown in several markets throughout Wisconsin. Bill further expanded the company by adding the Budget Rent A Car brand in 2006 and the Budget Truck brand followed in 2008.

Bill is the President of the Avis Budget Payless Licensee Association and a voting member of the Avis System Advertising and Policy Committee and of the Avis System Advertising Trust and serves on several committees of same, supporting a high level of communication and support between licensee and licensor with a goal of mutual success. Bill is also a member of ACRA’s Board of Directors.

Bill helped found and has been on the board of directors of the Wisconsin Car Rental Alliance (WICRA) since its inception in 1995 and served as the first President for six years and is the current Treasurer. The alliance has helped the rental a car industry in Wisconsin by protecting our businesses from burdensome regulations and restrictions on the sale of ancillary products along with curtailing the escalation of government fees imposed on our industry.